Carnival Cruise Line makes an unpopular beverage choice. The cruise line has stuck with an unpopular choice because it believes it’s the right thing to do
Sometimes companies make choices that they know their customers won’t like because of public pressure.
McDonald’s (MCD) , for example, stopped using styrofoam packing way back in 1990 because of activists who argued that it was bad for the environment. Styrofoam had a lot of negatives for the planet, but it had a lot of positives for your Big Mac.
