Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call
Fred. Olsen Cruise Lines has teamed up with TUI Musement to help guests explore ashore independently. Global tours and activities business TUI Musement encourages independent exploration so guests can discover ports of call at their own pace.
Guests can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological sites in Athens, as well as book activities including hiring a bike in Amsterdam, hop-on, hop-off buses in various cities and learning how to make tiramisu in Italy.
Stephanie Farrow, Itinerary Product and Destination Experience Manager at Fred. Olsen Cruise Lines, said:
“We are really excited to be working with TUI Musement to help promote independent exploration in our ports of call.
“While many of our guests love going on our organised shore tours, there are several who prefer the opportunity to head ashore and explore independently.
“At the same time, these guests may like to experience some of the attractions or museums available in various destinations.
“TUI Musement can help our guests not wanting to take part in an organised excursion, make the most of their time in port.
“This collaboration is just another example of how we continue to put our guests at the heart of everything we do to deliver unforgettable experiences.”
Between September and December 2024, Fred. Olsen’s fleet of smaller ships Bolette, Borealis and Balmoral will visit a variety of destinations including the lesser-known islands of the Azores, the stunning Norwegian Fjords, volcanic Iceland and the beautiful Adriatic coast, each offering plenty of opportunities to explore.
Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the tours and activities division of TUI Group, said:
“Fred. Olsen Cruise Lines is pioneering in the cruise industry, and we are delighted to partner with them in offering more top-quality options for guests to explore and experience a destination.
“This is a very innovative collaboration that will positively disrupt the cruise industry, and further reinforces TUI Musement’s position as the tours and activities partner of choice for the world’s leading travel businesses.”
TUI Musement is providing a platform integrated with the existing Fred. Olsen digital touchpoints and infrastructure, enabling a seamless experience for customers. The platform is populated with thousands of excursions, activities and attraction tickets that can be instantly booked online and cover all of Fred. Olsen Cruise Lines’ ports of call.
Guests can book experiences via their MyCruises account by visiting the Independent Exploration section under Destination Experiences.
Alternatively, they can visit www.fredolsencruises.musement.com/uk to book with just 24-hours’ notice.
(Fred. Olsen Cruise Lines working with TUI Musement to help guests explore ports of call – Fred. Olsen Cruise Lines)
