Despite Being Budget-Conscious, Gen Z Wants to Cruise

Rebounding faster than other forms of travel, the cruise industry has surpassed pre-pandemic passenger numbers, with projections indicating further growth in the coming years.

The resilient market, popular among families, multi-generational travelers and older adults, has now attracted the interest of a new demographic—Generation Z.

To better understand the sentiment of the new age cruiser, StudentUniverse, a subsidiary of Flight Centre Travel Group specializing in student and youth travel, conducted a study to examine the thoughts and behaviors of repeat and first-time young adult passengers.

Full story Despite Being Budget-Conscious, Gen Z Wants to Cruise