End of the line for P&O: why is Australia such a tough market for the cruise ship industry?
Miami-based cruise operator Carnival Corporation has announced it will retire its P&O Cruises Australia brand in March 2025.
The decision marks the end of the line for an iconic cruise brand in Australia and the Pacific, after nearly a century of operations.
Parent company Carnival has been on a campaign of international growth through acquisitions and mergers since at least 1989. P&O Cruises Australia was bought by the company in 2003.
Full story End of the line for P&O: why is Australia such a tough market for the cruise ship industry?
