Holland America Group Resigns USTOA Active Membership
Following an assessment of its current business model, Holland America Group is no longer a USTOA Active Member effective April 4, 2024.
Accordingly, Holland America Group’s brands Princess Cruise Lines, Holland America Line and Seabourn Cruise Line, no longer participate in the USTOA $1 Million Travelers Assistance Program.
“Travel advisors should be aware that purchases of cruise line tours of Princess Cruise Line, Holland America Line and Seabourn Cruise Line products made prior to April 4, 2024, shall continue to be protected under the USTOA $1 Million Travelers Assistance Program. Client deposits and payments thereafter will not be covered by the USTOA program,” advises Terry Dale, USTOA president & CEO.
Dale added that Holland America Group has been a valued partner since 1979 and appreciates the support the company has provided USTOA.
About USTOA:
Representing $16 billion in revenue, the member companies of U.S. Tour Operators Association provide tours, packages and custom arrangements that allow six million travelers annually unparalleled access, insider knowledge, peace-of-mind, value, and freedom to enjoy destinations and experiences across the entire globe. Each member company has met the travel industry’s highest standards, including participation in the USTOA’s Travelers Assistance Program, which protects consumer payments up to $1 million if the company goes out of business. As a voice for the tour operator industry for more than 50 years, USTOA also provides education and assistance for consumers and travel advisors.
(Holland America Group Resigns USTOA Active Membership – USTOA)
