70% of the people who cruise book their trip through an Online Travel Agency – Crocierissime
Crocierissime, the leading online Italian agency dedicated to the world of cruises, is taking part in Clia 2024, an event of international importance for the cruise sector which is currently taking place in Genoa, Italy.
Below is the comment from Laura Amoretti, CEO of Crocierissime, regarding the data released a few hours ago by Clia and the growth forecast for the future.
“I am thrilled to participate on behalf of Crocierissime for the first time at Clia, an event of international importance that this year has chosen Italy, and in particular Genoa, as the stage to discuss the future of the cruise industry.
My presence as CEO of the leading online Italian agency dedicated to the world of cruises is aimed precisely at highlighting the crucial role that OTAs are increasingly assuming within the Customer Journey of cruise passengers, as is also evident from Clia data at a global level.
In fact, 70% of people booking a cruise vacation stated that they made their purchase through this type of platform. This significant figure was also recorded in our Annual Report 2023, highlighting an increase of 28% in bookings made by Italian cruise passengers on our site, a real positive trend compared to the previous year.
This result has been achieved not only thanks to the ease of navigation of our site but especially thanks to our team of consultants who are committed to guiding customers along the entire customer journey with personalized and direct support.
The average age of people who prefer a cruise vacation is getting lower and lower – in particular, Italian cruise passengers are the youngest worldwide – and the support of a team of experts has become essential to choose the most suitable vacation for one’s needs, also based on the increasingly numerous and diversified on-board offers.
In such a dynamic context, in which the proposals available online are countless, it is therefore crucial to adopt a hybrid approach, that combines the technological aspect with the human aspect: despite the efficiency of online platforms, travelers still seek that human connection, that personal advice that only an expert can offer and that continues to be the added value of Crocierissime, making us indispensable in the increasingly complex world of cruising.”
(70% of the people who cruise book their trip through an Online Travel Agency – Crocierissime)
