The Love Boat’: How a TV show transformed the cruise industry
From steam-powered ships, to mega-liners, the cruise industry has been through quite a transformation over the years. And the market has skyrocketed.
Back in 1970, an estimated 500,000 people went on a cruise holiday. That figure had jumped to five million by 1997.
So what brought about this sudden surge in interest? According to industry experts, it was mainly down to a certain TV show with a catchy theme tune.
“Come aboard, we’re expecting you!”
Full story The Love Boat’: How a TV show transformed the cruise industry
