Is Cruising Cool Again? A new wave of boat design is rebranding the vacation experience

In his seminal essay “Shipping Out,” David Foster Wallace described cruising as, “not hard work, but hard play.

The promise is not that you can experience great pleasure, but that you will. You will be able—finally, for once—to relax, the [cruise] ads promise, because you will have no choice.”

When it comes to cruising, Foster’s analysis is a common perception. If forced fun, never-ending buffets, and a strict itinerary dictated by someone in culottes doesn’t seem particularly modern, you’re not wrong.

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