Cruise agents hail new-to-cruise demand for driving record sales

An increase in new-to-cruise customers is driving a record-breaking wave period as sales substantially surpass 2023 levels, according to the trade.

Agencies have praised the performance of the new-to-cruise market, saying it has not diluted sales of land-based or package holidays but has grown independently.

Competitive pricing and dedicated charter flights have been cited as reasons for a strong start to January, with ex-UK departures and Mediterranean itineraries the most popular among new-to-cruise customers.

Full story Cruise agents hail new-to-cruise demand for driving record sales