Princess Cruises Names Jim Berra Chief Marketing Officer
Princess Cruises today announced that Jim Berra – an accomplished cruise industry and hospitality veteran with nearly three decades of brand, marketing, and commerce experience – has joined the organization as chief marketing officer, reporting directly to Princess Cruises president John Padgett.
As CMO, Jim will lead all global marketing facets including integrated marketing strategy formulation, creative development and brand promotion across all channels and geographies to further optimize Princess’ global marketplace position.
Full story Princess Cruises Names Jim Berra Chief Marketing Officer
