Holland America Line Sets New Black Friday Records for Bookings in the U.S.
For the second year in a row, Holland America Line’s Black Friday booking volumes broke a record high for the shopping holiday in the United States, with volume for the day more than 20% higher than last year’s record high and 23% higher for the period from Black Friday through Cyber Monday.
The trend was especially noticeable with guests planning summer vacations in 2024, with bookings for Alaska, Europe and Canada/New England all surpassing volumes from last year’s Black Friday sales.
Full story Holland America Line Sets New Black Friday Records for Bookings in the U.S.
