Carnival Cruise Line discovers the power of granfluencers and TikTok
The campaign: Carnival Cruise Lines teamed up with the retiree-focused TikTok group, Retirement House, to engage a multi-generational audience in an innovative manner.
Enter the granfluencer: Instead of the stereotypical young influencers, Retirement House’s channel boasts retirees diving headfirst into Gen Z TikTok trends, offering a delightful ‘fish out of water’ narrative.
Full story Carnival Cruise Line discovers the power of granfluencers and TikTok
