Miami HEAT and Carnival Cruise Lines Announce Jersey Patch Deal
Yesterday Miami HEAT announced Carnival Cruise Line as its jersey patch sponsor for the 2023-2024 season.
The agreement brings together two of the leading brands that have helped make Miami a global powerhouse in sports, entertainment and hospitality. The sponsorship became available for a one-year term after the cancellation of a previous partnership.
“Carnival’s commitment to the Miami community, its commitment to fun, and its values of respect and diversity are a perfect fit with our organization,” said John Vidalin, Executive Vice President and Chief Commercial Officer of the Miami HEAT. “We couldn’t be happier to represent Carnival this season and we’re looking forward to negotiating a long-term agreement with another partner in the future.”