Cruising on the data wave: How technology shapes personalized experiences at sea

Biometric-powered boarding passes for embarkation. Radio-frequency identification (RFID) for touchless payments.

Even in-cabin, voice-activated virtual assistants for onboard recommendations. Personalized experiences on cruise ships are surging, and technology is turning the tide.

As cruise lines sail into the future, the proliferation of technological innovations has reshaped the accessibility of passenger data and, with it, the ability to tailor the passenger experience. More than 9 in 10 organizations (91%) have deployed data-driven personalization to drive business growth.

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