35 years of exploration with nature as a guide. Ponant is celebrating its 35th anniversary
Ponant is celebrating its 35th anniversary by paying tribute to those who have been at the heart of its development and growth since 1988. All share the same ambition to make travel a unique experience of discovery, understanding and meaning.
A media campaign highlights the expertise and commitment of the men and women engaged on this mission, with nature as a guide.
Exactly two years ago, Captain Etienne Garcia reached the North Pole aboard the first LNG-powered hybrid electric polar exploration vessel. Maria, a naturalist, shared her passion for tropical marine life in Las Islas de la Bahía archipelago in Honduras. Sophie, a guest who loves to travel, has just booked her next voyage to meet fishermen in Zanzibar. Claire, a palaeoclimatologist continued her research in one of the on-board laboratories with PONANT. All illustrate the philosophy that has guided PONANT on its own journey for 35 years.
35 years of environmental awareness
From the start, PONANT has never ceased to innovate in an ongoing quest to offer exceptional voyages and promote the better environmental practices.
Reducing emissions remains a major challenge for the coming years, with a target of having 100% of our vessels being equipped with shore power by 2026.
This corporate journey could not be achieved without the commitment of guests, partners and the daily work of its employees, all mobilised towards more sustainable tourism.
Nature is our guide, a campaign paying tribute to those making PONANT history
Focused around PONANT’s Corporate Social Responsibility policy, the campaign, written by FRED & FARID Los Angeles, is embodied in four key players: a Captain, a Naturalist Guide, a Scientist and a Guest.
Each of them plays an essential role in ensuring PONANT’s commitment to prioritise sustainability and environmental protection.
The campaign launches on May 25 in EMEA (France, Belgium, Switzerland, the UK) and will then be rolled out to the AMERICAs and APAC markets.
It is part of a 360° Print / Digital / Influence / Employer Brand approach.
“Nature is our guide is not just a campaign, it’s a commitment to sustainability and responsible tourism as being core values that guide everything we do. We believe travel has the power to transform individuals and communities. It is our responsibility to ensure this transformation is positive and lasting both for people and the planet,” says PONANT’s CEO Hervé Gastinel, adding “to mark our 35th anniversary we wanted to pay tribute to those who support us in this approach”.