Expedition cruising is best way to sell to new-to-cruise market, Silversea president tells agents
Expedition cruising is the best way to get customers who have never cruised before to try their first sailing, Silversea’s president and chief executive Barbara Muckermann has told agents.
Addressing trade partners at the Clia conference in Southampton, Muckermann encouraged agents to focus on the destination when selling a luxury cruise, as that is the “most important element” passengers are looking for when they book.
“Expedition cruising is the best way to get a non-cruiser to start cruising because they are thinking about the destination, and if they want to go to some destinations, such as Antarctica, then they need a ship,” said Muckermann.
