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Sam Richardson And Alan Rennie To Join Ambassador Cruise Line’s Distribution Arm

Ambassador Cruise Line (Logo)Ambassador Cruise Line has announced two new hires as the cruise line reinforces its Distribution team to drive day-to-day trading and enhance third party relationships.

Ambassador is delighted to confirm that Sam Richardson will be coming on board as Business Development Manager – Trade on Tuesday 30 May 2023. Reporting into Divisional Sales Manager Karen Cameron, Sam will have responsibility for trade sales in the North, fostering existing commercial relationships to maximise sales opportunities while instigating new agent and trade partnerships for the premium value, no-fly cruise brand.

With considerable knowledge of the cruise sector, Sam joins Ambassador from Cruise118, where he was Sales Manager. Former duties included taking a proactive approach to identifying areas of improvement to increase revenues while training-up new and existing team members via inductions, call-coaching and sales training. Previous experience includes management roles at Slimming World and Internal Auditing at Meridian Business Support National Recruitment Agency. With Sam’s appointment, Ambassador has now completed its recruitment drive for the Trade team.

Nicola Harper, Head of Distribution, Ambassador Cruise Line, says: “I am delighted to welcome Sam to Ambassador. He is full of energy and amazing ideas, and I know he will bring lots of innovative thinking to the business in his new role. Following his arrival, we will have a highly experienced trade team operating at full strength, all of whom will be highly focused on supporting our agent partners and supplying them with all the tools they need as we take engagement levels to a whole new level.”

As Ambassador looks to continue to provide exceptional levels of service to agents, trade partners and guests, the business has also today announced that Alan Rennie will be joining the team on Tuesday 25 April as Business Development Manager – Groups.

A trained journalist, Alan joins Ambassador from DC Thomson, where he was formerly Travel Partnerships Lead. He has a wealth of experience in the travel sector, having worked with both agents and operators in his previous role to promote and drive sales. While at Scotland-based DC Thomson, he worked extensively with Ambassador to promote the brand’s cruises in the country and knows the product and business extremely well. Alan will report directly into Nicola Harper.

Continues Nicola Harper: “The Groups function is an essential part of the Distribution mix as we look to ensure we continue to deliver outstanding support to the clubs, societies, businesses and groups of friends that come on board with us throughout the year. Alan will bring a unique skill set to the team, and I am very excited to welcome him to the business. Having worked with Ambassador since its inception, he enjoys a longstanding relationship with us, and has a deep and considerable appreciation of our product offering. With an innovative approach to business and plenty of great ideas, I’m confident that his arrival will see Ambassador’s Groups function go from strength to strength moving forward.

“I am delighted that the Trade team is now complete and that our Groups team now has a Lead to drive sales in this key part of the business. With the appointment of new recruits of the calibre of Sam and Alan, the Distribution team is more energised than ever as it looks to drive sales and awareness of the Ambassador brand and serve both the business and our partners in the most effective and productive way possible.”

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