Crystal CEO’s next task: Introduce the resurrected brand to the trade
Jack Anderson wasn’t trying to become president of Crystal Cruises. It was October 2020, the pandemic had halted operations and his predecessor split.
So, Jack Anderson, who had been consulting for the line, reluctantly took the job.
He didn’t know then that Crystal Cruises’ parent company, Genting Hong Kong, would leave the cruise line to collapse in bankruptcy 15 months later. And he didn’t know he’d launch a new cruise line under the same name five months after that.
Full story https://www.travelweekly.com/Cruise-Travel/Crystal-next-task-to-win-back-travel-advisors
