Princess Cruises and Xponential Fitness, Inc. Announce Exclusive License Agreement. Princess will add Xponential’s leading boutique fitness branded content across its full fleet of premium cruise ships
Princess Cruises today announced an exclusive five-year licensing agreement with Xponential Fitness, Inc. the largest global franchisor of boutique fitness brands.
With this unique partnership, Princess will leverage Xponential Fitness’s extensive content in concert with OneSpaWorld’s unparalleled expertise in the health, wellness and fitness at sea sector to become the first major cruise line offering multiple, curated fitness brands to create uniquely customizable guest fitness experiences at sea.
Over the term of the agreement, a minimum of eight Xponential brands will be made available onboard each of Princess’ 15-ship fleet, resulting in a minimum total of 120 licensed studio experiences across the Princess fleet, featuring Xponential’s market-leading Club Pilates, Pure Barre, Yoga Six, CycleBar, Row House, AKT Dance, and StretchLab brands and fitness modalities to start, with more exciting Xponential Fitness offerings to come.
