‘A milestone for luxury’: Starboard unveils new retail proposition with Ritz-Carlton Yacht Collection
Starboard Cruise Services is expanding its business into marine retail with a new luxury partnership that will provide the company with the first superyacht to retail on board.
The new retail collection, which was revealed exclusively by Starboard President and CEO Lisa Bauer during his keynote speech in DFNI Cruise Conference In Barcelona This morning, the company will showcase a new “narrative-driven” proposition as it expands its business into the luxury travel market.
The Ritz-Carlton Yacht Collection offers the luxury cruise experience and the company’s first superyacht, Evrima, will depart this summer with Starboard providing on-board retail for passengers.
(Starboard Cruise Services, The Ritz Carlton Yacht Collection)
