Virgin Voyages Says No Kids On The Ocean
Virgin Voyages is here to remind you that you deserve a kid-free vacation. A fun new global campaign from Special US plays off of this notion, making it clear that cruises with Virgin Voyages are for those 18-years-old or older, no kids allowed.
The campaign’s hero spot, ‘No Kids On the Ocean,’ is shot in an ‘80s music video style, reminiscent of an emotional movie montage, juxtaposing pissed off kids singing about being left behind set against shots of the new luxury vessels and parents enjoying their holiday.
Having recently won the Virgin Voyages account, ‘No Kids On the Ocean’ is Special US’s first creative execution for the cruise line with a new brand platform launching soon. The work is a reminder that parents do a lot for their children, and sometimes the best way to celebrate them is to take a kid-free break.
Full story at https://www.lbbonline.com/news/virgin-voyages-fun-campaign-sees-kids-call-bullsht-on-no-kids-ocean-cruises