Cunard Announces Growth for North American Market with News of Queen Anne
At Seatrade Cruise Global, Cunard announced designs for all accommodations on the brand’s newest ship Queen Anne. The line’s 249th ship is scheduled to launch in early 2024 with maiden season itineraries announced on May 4.
Matt Gleaves, Cunard’s newly appointed VP, Commercial – North America and Australasia, stressed the importance of North America as an increasingly key market for Cunard citing the opportunity of 40% growth potential across the U.S. and Canada with the introduction of Queen Anne to the fleet.
The arrival of a fourth ship to the fleet provides Cunard the opportunity to increase the number of sailings in Alaska, Australia and Japan. Investments in advertising and promotions and increasing support of the travel advisor community are being made to develop new potential markets.
Gleaves stated, “As we step into the next chapter of Cunard’s storied history, Queen Anne provides a platform to evolve the future of the brand and bring reimagined Cunard signature experiences to new audiences. We are confident in the North American market and believe there is significant opportunity for growth. Queen Anne will celebrate what makes Cunard so special in a way that is relevant for today’s luxury traveller, appealing to both our existing loyal guests and those sailing with us for the first time.”
Full story at PRNewswire
(Cunard)
