Latest cruise trends and insights from leading independent travel company Travel Counsellors
Travel Counsellors reports that cruise sales currently account for 16% of their leisure sales and are ahead of 2019 pre-pandemic levels (+4% vs 2019) with Luxury Cruise product driving this increase (+41% vs 2019).
As customer confidence continues to rise, the demand for cruises increases week by week. Along with this, an +63% upsurge of forward bookings for summer 2022 and beyond – with the top cruise lines being Celebrity Cruises, Royal Caribbean, Princess Cruises, Regent Seven Seas & Scenic.
Janet Whittingham, Head of Cruise at Travel Counsellors, commented: “The new travel rules are definitely a step forward in making cruise travel easier and more accessible. Whilst still not offering us the freedom we had before the pandemic, the new travel system will make it a lot clearer to the travelling public which countries and cruises they can book a holiday to.
‘Seacations’ this year have proven to be a huge success in attracting a new market to cruises and full credit to the cruise lines for pivoting to meet this demand. We are experiencing considerable interest in cruise, with P&O Cruises, Celebrity Cruises, Royal Caribbean Cruises and Regent Seven Seas being our top performers. Our latest stats show a much earlier demand for cruising in key holiday periods for winter 21/22 and summer 2022, when families and loved ones can travel together.
Our cruise experts have over 20 years’ experience in building incredible cruise holidays for thousands of delighted customers and our Travel Counsellors are in the best position to offer support, expertise and reassurance to customers throughout their travel journey.
With the latest news that USA will be the next major destination to allow travel it is very exciting for the cruise market as a whole.”
Travel Counsellors is a leading independent travel company with over 1,900 travel franchisees across six countries (UK, Ireland, the Netherlands, Belgium, South Africa and the UAE), supported by colleagues in its UK headquarters. Throughout the pandemic, Travel Counsellors has maintained a 5-star Trustpilot rating and have three-times been voted ‘number one’ in MoneySavingExpert’s consumer poll, which ranks how well travel companies are looking after their customers during COVID-19.