AmaWaterways Partners With Travel Marketing & Media For Second Masterclass On The River

AmaKristina at Vilshofen on Danube in Germany (Courtesy AmaWaterways)AmaWaterways announced details on its new “Marketing Masterclass” on the River in partnership with Travel Marketing & Media.

Second in the series of onboard collaborations, travel advisors are invited to embark on the “AmaKristina” during the December 9, 2021 Colors of Provence – Christmas Market itinerary along the Rhône River.

This in-depth learning opportunity combines an exceptional river cruise experience with world-class continuing education, arming travel advisors with new skills and strategies to grow their river cruise business with individuals and groups.

The first Marketing Masterclass on the River, co-hosted by AmaWaterways’ Chief Marketing Officer Janet Bava and Travel Marketing & Media’s Founder Sandra McLemore, was a sold out event held on AmaSiena’s maiden voyage on the Rhine River at the beginning of August.

During the cruise, travel advisors participated in daily sessions designed to provide world-class travel marketing training and innovative tools including video and photography skills taught by award-winning TV producer and director Anthony McLemore.

“Our first Marketing Masterclass on the River sold out in less than three hours, and we have received amazing feedback from the travel advisors who participated, so we’re thrilled to offer a second class later this year,” said Bava. “Working with Sandra to put together these unique FAM trips has been such a joy and we can’t wait to welcome another round of travel advisors onboard, hungry to learn more about travel marketing and ready to return home with truly tangible assets they can use to continue their success.”

Travel advisors who join the next Marketing Masterclass on the River will gain skills and strategies they can immediately implement into their business, with a series of sessions focused on content creation, group and charter bookings, joint venture partnership strategies and AmaWaterways’ award-winning river cruise experiences.

Throughout the trip, advisors will learn copywriting skills, as well as participate in onboard and destination photo and video shoots that will teach them how to create and curate content to drive new business. At the end of the trip, advisors will return home with an abundance of photo and video assets and skills to use when selling river cruises to clients.

“The most important outcome of any FAM trip or marketing program is for travel advisors to have a return on their investment and increase their sales,” said McLemore. “Even while still on board our first Marketing Masterclass on the River, we saw advisors confirming groups and securing meetings with potential joint venture partners. They literally used the ship’s Wi-Fi in their downtime to take action on what they were learning. It was impressive!”

In addition to a robust line-up of Marketing Masterclass sessions, this unique river cruise experience includes plenty of leisure time for travel advisors and their guests to enjoy unforgettable shore excursions, AmaWaterways’ award-winning onboard amenities, including complimentary Wi-Fi and a specialty dining evening at the Chef’s Table.

Not to be missed during the December 9th seven-night cruise from Avignon to Lyon will be visits to breathtaking sights such as the French Christmas Markets and the world-famous Festival of Lights in Lyon.

To fill out an application for the next Marketing Masterclass on the River, visit the Travel Advisor Portal at