Starboard Cruise Services Announces New Luxury Division And Appointment of Its Leader
Starboard Cruise Services, the premier retailer at sea, announced today the creation of a newly formed Luxury Division and the appointment of Stacy Shaw as its leader.
Ms. Shaw’s career spans the luxury, premium and contemporary segments of hotel and cruise with experience in startups, small boutique companies and global industry leading vacation and lifestyle brands.
In her capacity as Vice President, Luxury Division and Retail Experience Development, she will have direct oversight of Starboard’s portfolio of luxury cruise line brands, will lead new business development efforts within the cruise sector and will identify partners in land based luxury travel that are seeking highly curated retail experiences.
As the company’s center of excellence for luxury experiences, the division will also support all of Starboard’s dedicated cruise line account brand teams by concepting and developing unique upscale retail experiences based on specific customer profiles ensuring differentiated offerings relevant for each brand and its guests.
Lisa Bauer, Starboard’s President and CEO, stated “As part of LVMH, Starboard is uniquely positioned to provide the exclusive collaborations and experiences that luxury partners expect. The new division is a natural expansion that builds on the core competencies we are already renowned for in the luxury sector. We look forward to joining the expertise of our many luxury retail partners and our own internal merchandising team with Stacy’s experience within the cruise industry’s most innovative and disruptive brands. She has a proven track record of delivering customer and partner satisfaction, as well as financial results.”
“I am beyond excited to lead our newly created Luxury Division. Bringing together the staggering portfolio of prestigious LVMH maisons and the extraordinary hospitality delivered by our select cruise and resort partners in this segment, will create the ultimate luxury travel experiences that can only be delivered through this powerful combination,” declared Ms. Shaw.
Ms. Shaw joins Starboard most recently from Virgin Voyages where she led the sales organization and business development efforts in the latest entrepreneurial venture of Richard Branson’s Virgin Group. Prior to that, she spent 11 years at Royal Caribbean Cruises Ltd. in a variety of leadership roles in sales, marketing, product development, strategic partnerships and hotel operations. Ms. Shaw got her start at Renaissance Cruises where she oversaw sales and operations of all onboard revenue centers, including a retail partnership with Starboard Cruise Services.
Ms. Shaw graduated from West Virginia University with an MBA and a BSBA in Finance. She resides in Miami.
ABOUT STARBOARD CRUISE SERVICES
Starboard Cruise Services is the premier retailer at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers. Starboard proudly provides retail operations for eight leading cruise line partners around the world, including Royal Caribbean International, Celebrity Cruises, Carnival Cruise Line, Costa Cruises, Norwegian Cruise Line, Dream Cruises, Crystal Cruises and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury provider. Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, most recently, Frontier Awards Cruise Retailer of the Year; DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; and Global Cruise Retailer of the Year. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.
