Starboard Cruise Services Appoints Lisa Baldzicki As New Chief Merchandising Officer
Starboard Cruise Services, the premier retailer at sea, has appointed Lisa Baldzicki as Chief Merchandising Officer (CMO). In this role, Ms. Baldzicki will manage Starboard’s corporate merchandising strategies and initiatives, including the development of product assortment; vendor relationships and sourcing; financial and business planning; pricing; retail execution; talent management and team development.
Ms. Baldzicki will join Starboard’s Operating Committee and report to Lisa Bauer, Starboard president and CEO.
Over the course of 25 years, Ms. Baldzicki presided over thriving global retail operations at The Walt Disney Company, L Brands at Victoria’s Secret and VF Corporation.
While at The Walt Disney Company, she served as Vice President of Merchandise Strategy, Product Development, Planning & Allocation, with complete financial management of a $2 billion retail business across more than 35 product categories.
Ms. Baldzicki’s role encompassed strategic and creative oversight of all products, including developed, market-bought and brand and celebrity collaborations, for all retail in the Disney Parks — Disneyland and Walt Disney World — as well as at Disney Cruise Line, Resort Properties and Signature Experiences. She also collaborated on overriding strategies with the international Disney Parks in Paris, Hong Kong, Tokyo and Shanghai and oversaw merchandising strategies for Adventures By Disney, a high-end guided vacation experience, and Club 33, a private membership club.
Before joining The Walt Disney Company, Ms. Baldzicki held several leadership positions at L Brands Inc., as part of Victoria’s Secret in Merchandising, concluding as Vice President, Merchandising, for their largest product category.
Ms. Baldzicki also held the positions of Director of Merchandising at VF Intimates and Product Merchandise Manager at VF Imagewear during her tenure at VF Corporation.
“Lisa’s vast retail experience, coupled with her proven track record, leadership and industry relationships, will be a key driver in accelerating overall growth and performance,” said Ms. Bauer. “She is an ideal match to help spearhead Starboard’s industry-leading position in cruise line retail.”
Ms. Baldzicki graduated from O’More College of Design with a B.A. in Fashion Design and Merchandising.
“I am very excited to join Starboard and to leverage my extensive retail experience,” stated Ms. Baldzicki. “I look forward to building on the company’s successes and driving the next phase of its retail innovation and growth.”
ABOUT STARBOARD CRUISE SERVICES
Starboard Cruise Services is the premier retailer at sea, providing the finest selection of coveted brands and engaging experiences to global cruise vacationers. Starboard proudly provides retail operations for eight leading cruise line partners around the world, including Royal Caribbean International, Celebrity Cruises, Carnival Cruise Line, Costa Cruises, Norwegian Cruise Line, Dream Cruises, Crystal Cruises and Silversea. The company is part of LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury provider. Starboard has been consistently recognized for excellence by the travel retail industry with numerous awards, most recently, Frontier Awards Cruise Retailer of the Year; DFNI-Frontier Americas Travel Retailer of the Year; Asia/Pacific Cruise Retailer of the Year; and Global Cruise Retailer of the Year. The company is headquartered in Miami and has offices in Hong Kong, Shanghai and Genoa, Italy.
