Amawaterways Hosts Exclusive Preview Party For Nbc’s “1st Look,” Featuring Amamagna

AmaWaterways' AmaMagna at Vilshofen an der Donau, Germany (Courtesy AmaWaterways)Luxury river cruise line AmaWaterways hosted an exclusive preview screening party on October 22 at NBCUniversal’s Studios in Los Angeles for 1st Look episode “Danube” which showcases the company’s most innovative ship, AmaMagna.

1st Look guest host Maria Sansone served as the master of ceremonies for the screening event. Attendees included travel advisors, AmaWaterways loyal guests, NBC owned stations and AmaWaterways executives, including co-founders Rudi Schreiner and Kristin Karst. The episode is scheduled to air on NBC’s 1st Look on October 26, after SNL.

The “Danube” episode is part of a multi-phased campaign launched earlier this year by AmaWaterways with NBC Owned Television Stations group that includes the creation of customized spots and content for select NBC owned stations’ on-air programs and digital platforms, an episode fully devoted to the company and nationally distributed through 1st Look, as well as integrations in NBC owned stations lifestyle programming. The content is created by the in-house production companies that serve NBC owned television stations.