Cruise Companies Pursue Different Brand Growth Strategies

The multi-brand cruise companies will continue to grow their largest and most popular brands, but individual brand growth may surprise, according to the “2019 Cruise Industry News Annual Report”. While Carnival Cruise Line brand will continue to be the dominant brand for Carnival Corporation over the next decade, carrying twice as many passengers as the second largest brand, Costa Crociere will see the most capacity growth over the same time period, driven partially by its short cruises in China.