Holland America Line’s Sales Team Heads Out on a Monthlong Nieuw Statendam and Caribbean Sales Blitz
During the month of May, Holland America Line’s sales team is hitting the road to visit travel partners across North America on a Nieuw Statendam and Caribbean Sales Blitz.
With anticipation building for the ship’s delivery in December 2018, Holland America Line is looking to ensure travel professionals are up-to-date on the latest news about the newbuild and its debut Caribbean season.
In addition to in-person visits, four travel agent webinars will share the reasons why Holland America Line’s Caribbean cruises stand apart, including the addition of Cuba cruises on Veendam, the cruise line’s private island Half Moon Cay, the breadth of itinerary options up to 21 days with more ports of call and a distinct, onboard experience.
The webinars will be held Wednesday, May 9; Wednesday, May 16; Thursday, May 24; and Wednesday, May 30. Travel professionals can register for the webinars through Holland America Line’s dedicated travel agent website, GoHAL.com.
“Our travel partners are the core of our business, and in May we’re making more in-person connections and setting our agents up with the information they need to become confident selling our new ship, Nieuw Statendam, and our diverse mix of Caribbean cruises,” said Eva Jenner, vice president, sales, for Holland America Line.
“As our new trade promise says, we’re committed to the success of our travel partners, and we’re continuously looking for ways like this Sales Blitz to provide education and information that tell our story.”
Holland America Line has developed extensive new marketing materials exclusively for Nieuw Statendam and the Caribbean to help travel professionals learn about the ship and successfully sell its cruises, including a dedicated page on GoHAL.com. Assets available include a new 27-page brochure and flyers with its focus sailings. A new Caribbean flyer outlines not only Nieuw Statendam’s Caribbean cruises but all of Holland America Line’s cruises to the tropical region, including Nieuw Statendam’s sister ship Koningsdam.
Offering more comprehensive brand information, a new Holland America Line Selling Guide includes details on Nieuw Statendam; Caribbean and Cuba cruises; America’s Test Kitchen, Food & Wine Aficionado and O, The Oprah Magazine feature cruises; holiday sailings; the GAP Plus program, with information about earning an additional one percent commission on Caribbean groups; and the Connections Program, where agents can receive an accelerated one for 10 Tour Conductor credit and two extra GAP points for each group.
While May 2 was National Travel Agent Day, Holland America Line is celebrating its travel professionals the whole month of May with the Sales Blitz. Additionally, every day in May on Holland America Line’s PartnerSHIPS Facebook page, a travel partner will be featured in a spotlight post.
