PPI Group Plans to Celebrate 30th Anniversary with World Record Attempt
PPI Group, the esteemed leader in cruise, travel, and hospitality custom publishing, video production, and onboard and shoreside shopping programs is proud to celebrate its 30th anniversary in a big — albeit small — way in 2017: by attempting to set a Guinness World Record for Fitting the Most People in an Interior Cruise Ship Cabin.
PPI Group, which has spent the past three decades growing from a small publisher to an influential multimedia company decided to mark the significant milestone by demonstrating its passion and commitment to the industry that it’s so deeply rooted in.
“Some companies mark an anniversary with a plaque, but not so when you’re in such a fun and invigorating business,” said Bill Panoff, founder, president, and CEO. “We recognize that in today’s business world, our type of sustained growth is fortunate, and so we’re essentially paying tribute to the very heart of those opportunities.”
PPI Group was established in December 1987 after Panoff left a successful life at sea as a cruise director to embark on a land-based business opportunity that focused on shopping opportunities for cruise guests. PPI Group has since grown its publishing division, which today produces dozens of in-room books and magazines for cruise lines, hotels, and tourism organizations; has developed and evolved onboard and shoreside shopping programs to meet the changing needs of cruise guests; and has added a state-of-the-art video department and in-house facility that produces award-winning programming that showcases onboard revenue centers, port shopping opportunities, and destination highlights through a wide range of commercials, sales promotions, and product marketing.
Furthermore, in 1996 Panoff leveraged his knowledge of the industry to launch Porthole Cruise Magazine, a consumer cruise travel magazine that’s still available on newsstands and by both print and digital subscriptions. The glossy bimonthly magazine, which celebrated its 20-year anniversary with a new design and relaunch in 2016, covers all things cruise related including ship reviews, destination features, stunning photo essays, and other onboard and shoreside content.
Today, PPI Group has 48 land-based employees and has future expansion plans to launch a new affiliate company, Windmingo, a full-service digital agency focused on aligning content with targeting to help properly influence the customer journey.
“We reach for superlatives in everything we do,” added Panoff. “So attempting a Guinness World Record is truly apropos for this kind of monumental event.”
The world-record attempt, which will be implemented and documented at a later date aboard a cruise ship docked in South Florida (details to follow pending application approval), will include PPI Group executives, employees and their families, cruise guests, and crewmembers.
About PPI Group
PPI Group is a multimedia company that specializes in custom publishing, video production, and onboard and shoreside programs for the cruise, travel, and hospitality industries. The company’s flagship consumer cruise publication, Porthole Cruise Magazine, now in its 21st year, is published bi-monthly and available worldwide via newsstands and by both print and digital subscriptions.
