G Adventures acquires iconic Swan Hellenic brand
G Adventures has acquired the Swan Hellenic brand; a 60-year-old pioneering UK cruise line and respected name in the boutique cruising sector.
The UK is the largest global outbound market for G Adventures and acquiring Swan Hellenic further diversifies G Adventures’ portfolio of brands, adding boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring businesses. This acquisition follows the recent purchase of established pioneering British escorting touring names Travelsphere and Just You.
John Warner, Vice President of Global Sales, G Adventures, says the company is determined the legacy of this great UK brand will live on.
“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.”
G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer.
About G Adventures
Celebrating its 26th anniversary in 2016, G Adventures is an adventure travel pioneer offering the widest selection of affordable small group tours, safaris and expeditions to more than 100 countries on all continents. It was the first adventure travel company to offer 100% guaranteed departures in 2013. Powered by an international team of passionate travellers, the award-winning trips embrace authentic accommodation, exotic cuisine and local transport to put travellers on a first-name basis with the planet’s people, cultures, landscapes and wildlife. The intimate, authentic and sustainable approach to small-group travel introduces travellers to the highlights of a destination while offering the freedom to explore it on their own. Whatever age, interest, ability or budget, G Adventures has a genuine life-changing experience.
