Crystal and HCP Media Unveil Crystal Living In-Suite Publication
As it continues forward with the epic expansion of its brand and award-winning fleet, Crystal has unveiled an artful in-suite book that commemorates the spirit of what the company has dubbed The New Crystal – The World’s Most Luxurious Hospitality & Lifestyle Brand Portfolio™.
Crystal Living, produced in partnership with HCP Media, a division of McClatchy, comprises a comprehensive look at the expanding Crystal collection of worldwide travel experiences.
“Crystal Living is a gorgeous snapshot of Crystal’s selection of bespoke experiences that are crafted to exceed travelers’ wishes as they explore the world,” says Edie Rodriguez, Crystal’s Chairman, CEO and president.
“While aboard Crystal vessels, travelers can immerse themselves in the journey they’re on, and get inspired for their next adventure while exploring the book’s exquisite pages.”
The 120-page tome features the stunning photography that launched Crystal’s recent All Exclusive brand campaign, as well as layouts depicting the acclaimed personal service, fascinating destinations, and luxurious amenities that have earned Crystal top accolades for more than 25 years. Across Crystal’s fleet – Crystal Cruises, Crystal River Cruises, Crystal Yacht Expedition Cruises, Crystal AirCruises and Crystal Luxury Air – exclusivity, customization and options are the cornerstone of the guest experience.
Adds Rodriguez, “We’re thrilled to partner with HCP Media for this publication, as their reputation for consistently producing premier content for discerning travelers is closely aligned with Crystal’s own standard of excellence.”
“It has been an honor to work with Crystal and bring their stellar offerings to life within the pages of an exquisite publication,” states Marisa Beazel, President & Publisher of HCP Media.
“As an award-winning custom publishing company, we had a very clear goal of what we wanted this book to accomplish, including featuring Crystal’s brand expansion and enticing guests to experience Crystal’s Six Star Service while embracing a world of travel destinations. We are all so proud of the finished product and look forward to many more successful ventures with Crystal.”
The recently unveiled Crystal Living publication is the first edition of what will be an annual release, featuring refreshed content representative of Crystal’s expanding collection. In the coming three years, the company will add six more new build river yachts, two polar class expedition yachts, a second Global Express Bombardier Jet for private charter, and Crystal Exclusive Class™ ocean vessels that will house exclusive Crystal Residences.
As communication experts, HCP Media, a division of McClatchy, creates innovative, market-leading, cross-platform solutions that stay ahead of consumers’ evolving media habits. A custom publishing and promotion company, HCP offers a wide variety of engaging print publications, developing and producing over 100 custom publications for hotels, airlines and other clients. The company’s reach extends beyond the travel niche and into the global luxury market, including en-suite cruise line publications and luxury lifestyle magazines. Additional custom products include multilingual destination guides, in-room hotel books, in-flight magazines, travel videos and websites, as well as accompanying sales, marketing and promotional programs. The company also produces commemorative coffee-table books, healthcare publications, program guides and other customized publications.
Beyond the written word, HCP’s top-tier marketing and branding products include custom event marketing, strategic social media and blog content, marketing publications, and materials for national and global companies targeting affluent, sophisticated consumers. Together, these turnkey, top-quality print and digital marketing solutions reach more than 80 million active travelers annually and 5 million unique monthly visitors on its combined websites. In addition, HCP’s work has been recognized with more than 250 prestigious awards for editorial, photography and design.
